Pilot Pen needed a personality.
We believed personality was built into the pen, and came from the welder of the mighty device; crafted over a quick two days, the shoot consisted of fourteen separate panels hand drawn on camera by myself and a partner, sped up to the VO recorded from the copywriter's son, and then mixed with a custom track based on Big Star's Thirteen, recorded by the video editor playing his guitar. I wish more projects could be like this.
