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We All Love Mike


It's true.
We all love Mike.


In the spring of 2010, Mike Hughes, president and chief creative officer of the Martin Agency was inducted into the One Club Hall of Fame. To recognize this much-deserved honor, The Martin agency launched the WeAllLoveMikeSite, coinciding with Mike's induction.

Visitors shared kind words and related photos which were randomly combined with with a database of handwritten fonts,

simple illustrations and notebook details plus hundreds of pictures of Mike, enabling the creation of more than 2 million unique pages. The site had 500-plus unique posts from ad industry luminaries like Alex Bogusky and Jeff Goodby, thousands of hits, and an internal poster campaign built from the art.

WeAllLoveMikeSite was named Creativity's Site of the day on March 5, 2010 and best of all, Mike loved it.




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Filed under digital, print 
Tylenol Print

Looking for authenticity in a brand smitten with consumer-facing problems, something real was needed. From the details within the hand-done typography to the photography tone to the color palate, I tried to find then stress the positive role Tylenol has in a person's life.







Filed under print campaign 
Posters


I love a good poster.
Concept + execution.

Either it works, or it doesn't.


For me, these one's worked.






Filed under Print, Posters 
Walmart Local


Walmart donates a good deal
of money and food each year
to community charities,




as well as sourcing common local goods from area vendors. With a small budget and minimal resources, we designed a print, out-of-home and in-store campaign to highlight the company's contributions.


Filed under campaign, print, out-of-home, in-store 
 
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