CKIN2U Touch was
a CKIN2U "flanker".
In the fragrance arena, at least at CK, the business model specified launching a specific new scent, ie, brand, each year, and then adding flanking models derived from the brand essence that would increase sales. CKIN2U Touch kept the bottle design (as all flankers do for visual recognition) but applied a heat-sensitive coating to the primary encasement (primary = the bottle, secondary = box). The secondary packaging is clear to display the bottle and incite the user to touch, hence the name.
I worked for a year-and-a-half at Calvin Klein Fragrances designing bags, boxes and bottles.
Bags, too, you say? Yes, bags too. While at Calvin, I worked on all brands in the Calvin Klein fragrance house, while helping to launch flanking brands (Eternity Summer for Eternity as an example of a flanker), and wholly new products (see CKIN2U).
Above is the holiday packaging for CKone and CKbe in 2008, below is Euphoria and Euphoria for Men gift boxes for spring and fall. Although elegant in it's simplicity, each box had a number of alternative printing processes, from foils to flocking. Handbags - the usual gift accompanying a female fragrance purchase and men's attaché cases or dopp kits were drawn, presented, then comps were made at small local vendor before being produced in China.
In addition to the bags in the following photographs, the composition was re-designed to keep the hero pose, but to make the bags feel more tangible. Prior to this, the format was highly structural and imposing.
