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Looking for authenticity in a brand smitten with consumer-facing problems, something real was needed. From the details within the hand-done typography to the photography tone to the color palate, I tried to find then stress the positive role Tylenol has in a person's life.

Filed under print campaign

Walmart donates a good deal
of money and food each year
to community charities,

as well as sourcing common local goods from area vendors. With a small budget and minimal resources, we designed a print, out-of-home and in-store campaign to highlight the company's contributions.

Filed under campaign, print, out-of-home, in-store

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