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Pilot Pen needed a personality.

We believed personality was built into the pen, and came from the welder of the mighty device; crafted over a quick two days, the shoot consisted of fourteen separate panels hand drawn on camera by myself and a partner, sped up to the VO recorded from the copywriter's son, and then mixed with a custom track based on Big Star's Thirteen, recorded by the video editor playing his guitar. I wish more projects could be like this.

Filed under motion, branding, hand-lettering

The Internet Advertising Bureau's
MIXX Conference kicks off Advertising
Week in New York each year

They present the best speakers, industry leaders and groundbreaking case studies. The Martin Agency was lucky enough to be brought it to provide branding assistance. Luckily, the IAB mark was design by Michael Beirut and Pentragram, so creating a system based upon the mark was grounded in a strong formal structure.

We initially deconstructed the strong circle and rectangle shapes into the one unused basic shape in the original logo: a square. From there, alluding to the constantly moving

parts that internet advertising embodies, but supported with a strong underlying structure, the system was born.

With a strong concept in mind, pushing the system into multiple facets in motion, advertising and unique approaches was easy, as well as striking.

In addition, while designing the IAB branding system, we also built more than a dozen bumpers that reminded visitors of the conference's theme: storybuilding.

Filed under branding, motion, storybuilding

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